Together with Markenfilm we have produced a TV campaign for the new Chrysler pickup truck Ram 1500, created by The Richards Group USA, directed by our creative head Ole Peters and shot in Canada by DOP Stefan von Bobely. The 60 sec. spot is jam-packed with our VFX specialties like violent earth quakes and tumbling rocks. We added VFX to more than seventy shots, creating complex 3D simulations and elaborate set extensions with intense support by our Concept & Design Department. The campaign highlights the Ram 1500 technological achievements which make natural forces and obstacles in the truck’s path retreat in deference to its groundbreaking technology. Winding roads straighten and overgrown paths instantly clear – the natural world is under complete control of the driver. Voice-over is by actor Sam Elliott („The Big Lebowski“) who also appears on camera at the end of the spot and whose deep, rich voice and “Western” appeal fits the Ram brand perfectly.