Style & Culture

Jason Rule

Fri Jul 26 2013 00:52:03 GMT+0000 (Coordinated Universal Time)

The ”Art of Setorii” Books series – featuring The Pond Collection will be featured in three volumes, which will exhibit the collection and re-inspire your perception of the beauty the automobile captures within each image. These Books will be the first books to feature a couture collection designed and inspired by her collection of cars, showcasing the cars from a different point of view treating them as decorative art for the modern age. Volume I will feature over 30 breathtaking automobiles photographed with elegance, edginess, fashion and passion. A celebration of the historical progression of some of the finest automotive designs The Pond’s collected, including showpieces from: Bugatti, Dusenberg, Rolls Royce, Ferrari, Aston Martin, Tucker, Jaguar, and Mercedes-Benz, to name a few. Each car will have stunning color photographs, which will define and detail the remarkable styling and revolutionary mechanical engineering for 110 of these beautiful automobiles. The ” Art of Setorii ” Book will showcase the makes and models that have left an indelible mark on the motoring world, and will briefly outline why these specific cars are important to the history of the automobile.

Setorii is currently designing the collection of couture designs inspired by the car collection and is currently shooting the featured images. The feeling of The ”Art of Setorii” Book will resemble editorials from European Vogue crossed with the sexy appeal of the 2008 Perelli Calendar images. It will show the glamour of the eras, the opulence of such beautiful craftsmanship and illuminate your perspective of fashion seen through the vision of his Granddaughter, Setorii Pond’s eyes. With over 100 color images taken by amazing fashion and car photographers, this will be an elegant book that will delight both the fashion aficionados and car connoisseurs.

Volume I will be a limited edition and due out Spring 2012. To reserve your copy of Volume I today, email us your contact information.

Jason Rule

Thu Jul 25 2013 23:40:17 GMT+0000 (Coordinated Universal Time)

An image from the 2012 Ladies Classic Car Tour of Tuscany, Italy.
Jacque Connor organised an ambitious 40-person classic car tour, that embraced style for the sake of style, distraction for the sake of distraction, and laughter for the sake of laughter. Shown here is a photo of San Francisco’s Sarah Moody and Alison Hahn as they 'dig' the 70’s with their 1973 Ferrari 365 GTB/4 Daytona. More photos of these ambitious ladies seen here:

Jason Rule

Sun Jun 30 2013 02:15:09 GMT+0000 (Coordinated Universal Time)

These caught my eye while cruising for summer heels. A bit bold for my tastes but the fifties look is pretty cool. From the seller:

Here are some incredibly stylish shoes, to give a touch of color and joy to your everyday look. All these models to be part of the spring collection 2012, signed by the designer Floris van Bommel.

About the brand:
”In 1734 my great great great great great great grandfather started making shoes. Hand-made! (sounds interesting, but, hey, shoemaking machines did not exist yet… indeed, America’s Declaration of Independence had yet to be written and Napoleon would not be wearing his first nappy until 35 years later).

Currently my brothers, Reynier and Pepijn, and I are the ninth generation in our family business. We still make high-quality shoes. Basically, we use many materials and perform many operations that make the average shoe producer snigger. In 1952 our Queen appointed us Purveyor to the Royal Household by Appointment. We think that is cool.

In 1996 my father launched the ‘Floris van Bommel’ fashion brand, an addition to the classic ‘Van Bommel’ brand. My dad once claimed that he came up with my name and for that very reason also has some sort of copyright or intellectual property right to it. I started to get involved in the brand in 1999. I have always benefited greatly from the wise words of William Shatner: “How do I stay so healthy and boyishly handsome? It’s simple. I drink the blood of young runaways.”
Available at