Style & Culture

Tuner Joe

Mon Sep 23 2013 14:07:17 GMT+0000 (Coordinated Universal Time)

What would happen if a car dealership closed, just closed, and sat untouched for three decades? In the showroom, brochure racks would still be filled with colorful materials showing the latest models, body styles, and colors for cars that were new when Jimmy Carter was in the White House. The parts department would still be stocked with water pumps, distributor caps and brake shoes. And, of course, there would be row upon row of used cars out on the lot.
Welcome to Collier Motors in the tiny, rural town Pikeville, North Carolina. Owner Robert Collier is the third-generation owner of a dealership that was begun by his grandfather more than 100 years ago. His grandfather opened the dealership early in the last century as an outlet for Whippet, Studebaker, and Willys Overland vehicles. Collier’s father converted the dealership to sell and service Nash and Rambler automobiles, which Robert Collier took over and owns to this day.