Cadillac Design is pleased to offer an exclusive, behind the scenes design experience with Ed Welburn, Vice President of Global Design.

As Ed’s personal guest, the winning bidder will be granted access to GM’s highest security facility, the General Motors Global Design Center in Michigan. Designed by world-renowned architect Eero Saarinen and designated the “Versailles of Industry” at its inauguration in 1956, the GM Technical Center campus has earned the designation of National Historic Landmark and is recognized by the world’s architectural cognoscenti as a “Most Outstanding Architectural Achievements of its Era.”

If you simply love design history, or have a passion for the clean Mid-Century Modern aesthetic, this is an unprecedented opportunity to immerse yourself in both. This experiential adventure begins with a design brainstorming session and sketch blitz with the Cadillac Design team. Next, enjoy private dining with top Cadillac designers and a facility tour of this architectural masterpiece. This once-in-lifetime day concludes with the opportunity to join Ed for a private design review in the Virtual Reality Studio.

A day of fantastic juxtaposition – cutting edge Cadillac technology and design merged with timeless heritage and craftsmanship. Together, it will be a truly intimate design engagement with an automotive legend full of special sneak peaks and surprises…perhaps even a test ride in one of their latest concepts or a historic-great like the Cyclone. Experience the future of Cadillac!