An independent and relatively small brand in an increasingly competitive and consolidated marketplace, Mazda is continually faced with the challenge of distinguishing itself from larger, better-known rivals.
Engineers believe that a new rear-wheel-drive strategy would help achieve that goal while also creating engaging products that further the zoom-zoom brand’s focus on driving enjoyment, according to an Edmunds report.
Mazda’s top management is reportedly none too keen on the plan due to the prohibitive cost of developing all-new platforms, but the automaker could seek a partner to help share expenses. Fiat-owned Alfa Romeo, itself seeking to forge a new rear-wheel-drive identity, could prove a natural fit, especially given the two companies' current co-operation on the next-generation MX-5 Miata and a new Alfa roadster.
If a partnership fails to materialize, it wouldn’t be surprising to see Mazda decide to simply focus on its existing front-wheel-drive lineup, which has been picking up sales momentum with the latest batch of redesigned models.
With the recent demise of the RX-8, the MX-5 Miata is Mazda’s only remaining rear-wheel-drive offering.
Fri Oct 04 2013 16:54:16 GMT+0000 (Coordinated Universal Time)
"...turns out the guy who smashed his M6 was LEASING IT!"
It turns out that there can be some hidden consequences when you destroy your own car with a sledgehammer and an axe. For instance, sometimes you have to return the car in good condition.P
Italy-based businessman Pourmohseni Hadi, who publicly executed his 2008 M6 for bad service from BMW, was actually leasing the car. Bild reports that this means he has to return it in good condition.P
On top of that, the Mirror reports that Hadi rejected BMW's offer to reimburse him for new parts for the transmission. That offer came after Hadi took BMW to court and a court-appointed expert demanded BMW replace his M6's clutch and flywheel.1P
Hadi claims he'll repair the M6 himself and then smash it up again outside of the German Parliament if he's not recognized by BMW. One BMW representative told Bild, however, "We see no current need for action."