GM prods dealers to sell cars online. The software, which keeps GM's 4,300 dealers central to the sale of its vehicles, will provide a high-profile test of whether the auto maker can better cater to online-savvy consumers without running afoul of state franchise laws that give dealers exclusive rights to sell most new cars.
You can buy everything online now, from food to jeans. What about a new car? General Motors is trying to ahead of the trend to sell what might be the last product to be sold online. Christina Rogers reports. Photo: AP.
By the end of this year, GM plans to extend a Web-based application, called Shop-Click-Drive, to its entire dealer network. The app would let new-car buyers use their computer screen to lock in the price of a new car, get an estimate of the trade-in value of their old car, apply for financing and even arrange a test drive or delivery of their new vehicle.
Tue Oct 08 2013 21:21:07 GMT+0000 (Coordinated Universal Time)