There is an automotive graveyard is filled with attempts to capture women buyers.

Quoted from Jalopnik user ATX211 -- This is how many a marketing board meeting might have gone down:

-"How do we market to women?"

- "Talk down to them."

"No that doesn't work. Tried it."

- "Make it pink?"

"Bingo"

- "Chicks dig everything pink. Probably make them want to drive."

"Don't call them chicks. Broads hate being called chicks."

Source: http://jalopnik.com/how-do-carmakers-decide-whats-a-car-for-women-1471427566