Even the tires pick up on the Volvo theme. What's the build story?

http://www.hot-blood-bs.com/volvo-hot-rod-jakob/

The Volvo Hot Rod Jakob was unveiled in February 2008 at the Volvo Museum in Göteborg, Sweden.
The Hot Rod Jakob is a modern interpretation of the very first series-produced Volvo car. The model was called the ÖV4 (the Swedish abbreviation for Open Car, 4 cylinders), but it soon gained a new pet-name – Jakob.