Gucci customizes Fiat 500. In the year that sees the celebration of both the 150th anniversary of the unification of Italy and Gucci's 90th anniversary, Gucci and Fiat are unveiling the 500 by Gucci, a special edition of the Fiat 500 customized by Gucci's Creative Director Frida Giannini in partnership with Fiat's Centro Stile. This unique collaboration between two of Italy's most respected brands represents a great combination of craftsmanship and style. Launched on the opening day of Milan Fashion Week, the 500 by Gucci will also be presented at the Geneva International Auto Show, in a dedicated Gucci pop-up store within the Fiat stand.