Style & Culture

Ray Deitrich

Sat Aug 03 2013 16:01:12 GMT+0000 (Coordinated Universal Time)

Automotive Jewelry – Michael Furman: Mascots and badges are a unique art form that have identified automotive marques since the late 19th century. At first, these elements appeared as script affixed to the exposed radiator core of the early cars. As the front of the cars gained presence, notably the radiator shell, it’s surfaces and cap, there were now new places to express marque identity. The script was joined by badges, which were then joined by Moto Meters and mascots. As the functionality of the Moto Meter was replaced with a dashboard mounted temperature gauge, the mascots flourished and are the basis for this new book. SEE MORE on The Old Motor @