Thu Dec 20 2012 23:19:11 GMT+0000 (Coordinated Universal Time)
The Zero Moment of Automotive Truth. The new mental model for how shoppers approach buying a vehicle. Important for all auto makers and resellers to understand.
Tuner Joe
Fri Dec 21 2012 03:12:13 GMT+0000 (Coordinated Universal Time)
SEMA did a presentation for the aftermarket a few years ago.