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Sun Dec 01 2013 21:47:26 GMT+0000 (Coordinated Universal Time)
There is an automotive graveyard is filled with attempts to capture women buyers.
Quoted from Jalopnik user ATX211 -- This is how many a marketing board meeting might have gone down:
-"How do we market to women?"
- "Talk down to them."
"No that doesn't work. Tried it."
- "Make it pink?"
- "Chicks dig everything pink. Probably make them want to drive."
"Don't call them chicks. Broads hate being called chicks."