Sat Jan 19 2013 01:27:51 GMT+0000 (Coordinated Universal Time)
Lexus is taking its wheels from the highway to the runway with a new Vogue magazine ad campaign revealed at The Lexus Fashion Workshop. The automaker put four fashion designers to the challenge by having them create wearable pieces using over 2,000 parts from a dismantled Lexus CT hybrid.
The Lexus CT hybrid is made up of nearly 90 percent recyclable materials. Using everything from seat covers to crank bearings, the designers are making the message of the importance of recycling loud and clear. According to a Lexus press release, the designs include:
-“Environmental Crown of Virtue”- piece designed by Moss Lipow using a transmission starter and exhaust manifold gasket.
-“The Valve Collection”- designed by jewelry creator Eddie Borgo using valve lifters, crank bearings and hose clamps.
-“Nomadic Sanctuary”- trench coat, shorts and clutch designed by John Patrick using floor mats made from plant-based plastic, sustainable sound-dampening material, wire harness, leather seat covers and cargo covers.
-“The Luna Shoe”- designed by Alejandro Ingelmo using armrest leather trim and clear plastic tubing.
Brian Smith, vice president of marketing for Lexus, said,” Merging the worlds of luxury automobiles, art and fashion is another example of how Lexus is ‘Engineering Amazing’ or maybe more appropriately, ‘Engineering Unexpected.’” Smith continued, “We are able to challenge four designers to turn one of the most progressive hybrid vehicles into innovative fashion pieces, inspiring the designers, and the world, to see things differently.”
The pieces will be featured in a six-page advertisement in Vogue’s January 2012 issue. The pieces will be sold at a private auction during Art Basel Miami Beach with proceeds benefitting the Council of Fashion Designers of America/Vogue Fashion Fund (CFDA), a non-profit trade association representing more than 400 of America’s designers.
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Sat Jan 19 2013 16:03:15 GMT+0000 (Coordinated Universal Time)
Nothing succeeds like excess, the perfect party attire!
Sun Jan 20 2013 18:30:55 GMT+0000 (Coordinated Universal Time)
Yeah, Halloween party maybe. I do respect Lexus for paying such close attention to social responsibility with their cars though.